“He also noted that in most situations, free shirts are more effective than cash giveaway because people do not often value money rationally. For example, a guy can bring a $20 bottle of wine to the home of his girlfriend’s parents, and be regarded a gentleman for it than if he had handed them a $20 bill instead. The same idea goes for companies. In some situations, it’s more appropriate to hand out company-exclusive freebies to employees as a means to raise their morale than offer monetary boosters at every turn.
Promotional items and clothing like custom-made company polo shirts promote a company’s public image in the drive to make its brand instantly recognizable. Promotional events do wonders for certain companies and groups, such as sporting goods stores and sports teams that make quite a big deal out of printed jerseys, banners, and tokens to promote their brand. As Nash observed, company-exclusive custom made shirts and giveaways can increase an employee’s morale by encouragi