Promotional items—such as t-shirts, bags, and caps with your company logo on it—are an effective way to create brand awareness and build a good rapport with your colleagues and customers. However, there are still the different ‘dos’ and ‘don’ts’ to using them. Follow the tips below to ensure the success of you promotional efforts.
Do: Give with a purpose. Don’t give for the sake of giving; promotional items possess a ton of business-related advantages that can be tapped for maximum efficiency. If the goal is to thank recipients, a gift which they can actually use is the way to go.
Don’t: Forget to know your audience and their needs; different promo product types work for specific people groups and not for others. For instance, one marketing survey showed that senior citizens tend to keep promo products like pens and calendars, while young people prefer safety products and food items.
Do: Present a gift correctly. A neatly packaged gift is much more effective. Thoughtful presentations not only increase the gift’s perceived value, but also makes the recipient feel loved and cared for. In the end, that’s what customers want from the brands they support.
Don’t: Give out substandard products. Buying too cheap might mean that the item will just collect dust in drawers, and the brand recall would die over time. You’re also likely to get an immediate impression from the gift, but definitely not a good one.